A household PA, on WhatsApp
For when school admin has eaten the evening.
Hey Winnie lives in your WhatsApp. Forward the email from school, or photograph whatever the kids put on the kitchen bench. It reads what arrived, drafts a calendar entry or a pre-filled form, and waits for your tap before any of it lands in your week.
A curated beta — approved households start with a no-card, week-long trial.
How it works
It's a chat. There is no app.
01
Send it in
Forward the school email, or snap whatever the kids put on the kitchen bench. Voice notes from the school car park work too.
02
Winnie writes back
It tells you what it found and what it wants to do. “Permission slip for Mia, due Fri 9 May. Add to tasks and pre-fill?” Specific, not generic.
03
You decide
Tap ✓ to file it. Tap ✗ to drop it. Nothing reaches your calendar without you saying so.
From a real Wednesday
What you forwarded
Pickup moved to 3:15 today, not 3:30
Winnie replied
Move “Mia pickup” on Wed 7 May to 3:15pm?
You tapped ✓
Done. Reminder set for 15 min before.
See it work
No sign-up. Watch a form fill itself.
Drop in a sample school form and watch Winnie read it, map every field to a fictional family profile, and hand back a filled PDF — live, in your browser. Nothing to install, no household required.
- Fields filled
- 11 / 11
- Time to fill
- ~6s
- Cost to try
- $0
Why this exists
A PA, not a productivity app.
It's already on your phone
There's no Winnie app to install, no icon to find a home for. You save a WhatsApp contact and that's the install done.
Drafts first, files second
Every calendar entry or task is a draft you have to approve. A PA that quietly does things behind your back is just an autopilot, and the family week is not the place for an autopilot.
An eight-second form auto-fill. See it on a real PDF.
Snap a permission slip. Winnie reads the fields and hands back a draft with the kid's details already filled from your household profile. You glance, sign, send.
Built in Melbourne. Doesn't resell you.
Your messages don't train anyone's AI model. One auth cookie, zero analytics scripts. The Australian Privacy Principles are the floor here, not the ceiling.
Why trust it with the family's admin
Compared to a typical AI helper.
We're not naming names — just the pattern we see most often in consumer AI apps, and what we deliberately do differently.
Hey Winnie
- ✓
No third-party trackers
One auth cookie. No analytics, no ad SDKs.
- ✓
Asks before it acts
Propose-then-confirm: tap ✓ or ✗ before anything touches your calendar.
- ✓
Full export & delete, one tap
Settings → Privacy & data: a signed 7-day download link, or a full household wipe.
- ✓
Australian Privacy Principles, by default
Built and run by Rift Engineering (ABN 85 613 964 115).
Typical AI app
- ✗
Trackers & ad SDKs, often
Common in consumer apps monetised by engagement or ad data.
- ~
Acts first, lets you undo
A common pattern for AI agents — do it, then hope you notice.
- ~
Export or delete "on request"
Often means emailing support and waiting.
- ✗
Rarely built for Australian law
Most household-AI products default to US-first privacy practice.
Pricing
Founding households stay free, forever.
Every approved household starts with a no-card, week-long trial of full premium access. After that, Free covers the everyday admin for good — paid plans just add the parts that watch ahead.
Free
Free
Get started, no card needed.
Family
$19.99/mo
The household PA that thinks ahead.
Concierge
$59.99/mo
Your whole mental load, handled.